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Author : Julie Morgenstern
Number of Pages : 272
Publisher : Fireside
List Price : $15.00
Amazon Price : $4.73
Used Price : $1.99 |
Product Description IS IT ME OR IS IT THEM?Maintaining control in today's hectic workplace is a challenge -- everything is lean, competitive, and uncertain. What does it take to survive? Making Work Work is Julie Morgenstern's most important book yet. Through the mastery of brand-new strategies, Morgenstern shows you how small changes in your thinking and behavior will help you achieve the seemingly impossible -- boost your value, increase your job security, and afford you the time to still have a life. Morgenstern has helped clients of all levels take control of their work lives in every industry: from corporations and nonprofits to government agencies and small businesses; from executives and assistants to educators and salespeople. She's learned that no matter who you are, happiness at work involves feeling appreciated, in control, successful, and in balance. And achieving that is possible. People rarely look at their jobs from a psychological and practical perspective at the same time, but Julie Morgenstern does. This book mirrors the individual consulting services she provides by showing you how to start with yourself and then tackle the more complex external issues of working relationships and the job. For every obstacle you encounter along the way, Morgenstern diagnoses the source of the problem (is it you or them?), and with insight and warmth, she provides simple grab-and-go strategies. These are small changes anyone can make to improve performance and efficiency at work. At its core, Making Work Work is about your relationship to your job. With the reliable, methodical process taught in this book, you will: • feel less trapped and more in charge • be able to make a bad situation better • search for a job that's a better fit for who you are. This is a provocative and life-changing book that will help you boost your clarity, confidence, and performance in any economic climate. With Morgenstern's guidance you can find a way to make work work. Customer reviews Waste of Time  by .. jeffery Morris (Newport Beach, Ca)
Ironically a book on time management and organization takes 72 pages to get to the first time management tip, "focus on tasks that are closest to the revenue line". The first chapters are wordy cliché discussions such as work life balance, develop an entrepreneur mindset...blah blah blah. I found myself skimming the paragraphs looking for any specific original material. She has endless bullet points and numbered lists that are shallow random thoughts that read like a collection of Oprah magazine articles. Even worse are the self indulgent verbose romance novel examples, including this gem from page 165 "A news writer for a national trade magazine, Claire was a five-foot-one dynamo transforming her industry. Working alone, she was a one-women wonder, churning out cutting edge stories from an office as wild as her mane of curly black hair. Claire's eyes sparkled with a sense of adventure, and her face was always on the verge of a huge, warm smile....." This dribble goes on for 3 more long paragraphs. Morgenstern undermines her credibility with these exaggerated fairy tale descriptions. She should purchase a copy of Strunk and White Elements of Style, save us the sophomoric prose and write a 50 page concise, focused time management and office organization book. A terrific alternative is 4 hour workweek by Timothy Ferris which covers many of the same points in a more compelling, concise and convincing manner.
Great For Employees of Small(er) Businesses  by .. Rudy Neufeld (Fresno, CA United States)
Small or large, the tasks and responsibilities every organization must complete to be successful are pretty much the same. But employees of smaller businesses have a wider range of responsibilities than the more specialized staff of larger firms. Small business employees--and their owners--continually are confronted by many more types of tasks requiring attention. Additionally, smaller businesses tend to "run lean" with limited back up if someone is absent. These factors tend to foster an unfocused and inefficient workplace.
This book offers employees in such situations with insights and strategies that show them how to be more productive and efficient. If done well, it will also result in better work life balance and a less stressful workplace.
Two caveats, particularly for management and business owners:
1. Woefully inadequate attention (in this book) to the value of planning as the most effective way to minimize "fires" and "the tyranny of the urgent";
2. No apparent consideration for time and attention necessary for maintaining the culture and values of the company (e.g., customers always come first, or great performance every time or measure twice, cut once, etc.)
New way of e-mailing by .. Maxim Masiutin (Chisinau, Republic of Moldova)
"Never Check E-Mail In the Morning" is not about e-mail, it is about time management, self-discipline and productivity in general. The book helps you in self-assessment, helps to embrace your work/life balance, to develop entrepreneurial mindset, to choose the most important tasks, to create the time to get things done, to control the nibblers, to organize at the speed of change, to master delegation, to work well with others and to leverage your value.
Like other popular self-help books, "Never Check E-Mail In the Morning" has no "references" section, which I don't like. Once you have completed this book, you have no direction what to read next. Julie Morgenstern, the author of many time management books and a monthly columnist for O, The Oprah Magazine, and a guest on television and radio programs, probably supposes that you will continue with her further publications.
When the author writes about e-mail and the productivity issues that relate to e-mail, I fully agree with the author. She offers to break counterproductive habits and stereotypes related to our way of emailing. She covers the problems related to e-mail much better that "Hamster Revolution" by Mike Song.
I highly recommend "Getting Things Done" by David Allen and "Time Drive" by Gleb Arkhangelsky in addition to this book.
do what works best  by .. J. R. Fielhauer (Durham, NC USA)
Lets start with the bad. The book is mostly stuff you've already heard or is completely obvious to you. Morgenstern's advice for organizing information is to 'do what works best for you'. Gee, thanks for the hot tip.
The book starts with an address to those who work far too many hours. I work an average number of hours but if I can be more efficient I'd like to see if I can make that number smaller. So I read the first part and didn't really get anything from it. As the book progresses she gets into how time is wasted and how to avoid the things and people that waste your time. This is the heart of the book's message because time is our most precious commodity. That's why I found it counterintuitive that the author's language was... far from concise; I was surprised by the amount of text devoted to the biographies of her clients. When you say something like, "meetings can be a large waste of time," we understand what you mean. You don't need to illustrate that point by telling us about someone who worked a lot of hours and attended many pointless meetings. Remember, our time is precious and this isn't exactly Literature; you would think Morgenstern would be more conscious of how much of our time she's taking.
Toward the latter half of the book Morgenstern meanders into a topic that begins to contradict her earlier ideas. When she was describing situations that waste your time she hit on the idea of other employees wasting your time. But towards the end she gives us examples of people who don't make enough time for other employees and so one can only conclude that the unifying message is don't give too much time but also not too little. This is in all capacities the same advice for how to organize your data: 'do what works best'. So in the end Morgenstern hasn't really come up with solutions. She addresses a variety of different problems people have but her advice in the end is always the same: pick your head up, figure out what's important and do it without wasting your time. Again, not a very profound message and not one that should take 272 pages to explain.
Now on to the slightly more positive. The title of the book is quite provocative and an excellent advertising scheme. Sorry to those of you who didn't realize it's the same book and now own two. The title can be explained as follows: If the first thing you do in the morning is check your email then there are any number of ways that you'll be diverted from your critical tasks to deal with all the little things your inbox has for you. Email creates a false sense of accomplishment for people because in the span of an hour or so you're likely to deal with a large number of different issues (likely half of them are personal) and so you feel like you've accomplished quite a bit but now that it's almost time for lunch you really haven't done much at all (including writing a review for this book on amazon). You've been in the office but you probably haven't done anything that makes money for your company - anything worth telling your boss about.
Lets face it. For a number of jobs not checking your email in the morning is absurd. The underlying idea, however, is that at work you spend too much time multitasking and not enough time getting that really important job done. Multitasking slows total productivity and it hurts the quality of each individual piece of work. The real skill to learn is to avoid clicking that forwarded link for a youtube video.
So Morgenstern recommends that you do one thing at a time and that you plan when to do these things based on when you have energy during the day. She also tells you to let others know your schedule so they'll be more accommodating. This again, depending on the job may be totally unrealistic but I guess if you're in charge you can set whatever rules you like.
If anything in this review is unclear to you then perhaps you should buy the book but if it all makes sense to you then you're better off looking elsewhere. You're welcome.
Morgenstern revolutionized our business  by .. Real Estate Agent (Los Angeles, CA)
Nearly a year ago, I bought Never Check E-mail in the Morning and implemented the practices prescribed throughout the book into our busy real estate office. We were drowning in in our crazy workloads, and struggling under the pressure of always being available to our clients. With e-mail and BBs you can never turn off, especially in real estate where it's completely client-based. Morgenstern's techniques really revolutionized the way we did business and helped us to better manage clients' needs and our own sanity. Her strategies are so practical and address all the problems of working in a 24/7 global market. I definitely recommend it!
Related Search : never check , morning unexpected , strategies making  |
Author : Jeanniey Mullen
Number of Pages : 312
Publisher : Sybex
List Price : $29.99
Amazon Price : $16.16
Used Price : $19.26 |
Product Description If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks. Customer reviews A great book that will teach you how to email effectively by .. D. Hendricks (NYC)
Jeanniey Mullen and Dave Daniels have written an easy to read, accessible and rewarding guide to email marketing that will appeal to both the novice and the trained professional. As a experienced email marketer, I found this to be a interesting read and even with more than a decade of experience I learned something new on almost every page.
This book spells out how to develop and execute your email marketing campaigns more effectively than any other book on the market today. It draws from the authors' deep experience as practitioners and analysts, as well as their experience as vendors and customers. In short, they have the perspective from their experience that benefits all types of readers. Those new to email marketing will get the boot camp they need; those with more experience will find new tactics and information that will freshen their approaches.
If you want to learn about email marketing - or learn more about how to be more effective - I recommend this book highly.
Related Search : hour day , email marketing  |
Author : Bruce C. Brown
Number of Pages : 288
Publisher : Atlantic Publishing Company (FL)
List Price : $24.95
Amazon Price : $12.47
Used Price : $12.47 |
Product Description Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you. Customer reviews Not recommended, poorly written by .. David A. Rozansky (Denver, Colorado USA)
I bought this book to help with my publishing company's marketing program. I truly regret spending any money on this book, and the time spent reading this book was a waste.
Brown's guide to E-Mail marketing is so poorly written, it was a tough challenge to understand what was being said. There are far too many grammatical, spelling, syntax and style errors, usually four or more on any single page. In some cases, there are sentence fragments where it is apparent that text was deleted in the manuscript. In one case, an entire page or more of text appeared to be missing. There are even a few instances of notes the author wrote to himself but did not remove before publication.
The book is also filled with "Case Studies" that are actually blog entries from other e-mail marketing professionals. This is not ordinarily a problem, but these sidebars are constantly repeating the same advice over and over again, almost verbatim, and as such they are a waste of many, many pages. Many of these so-called case studies refer to web pages or had links that in print are obviously missing, and so the entire case study is for naught because the reference material cited is not there.
In addition, there are entire chapters devoted to website design and search engine optimization. Great topics, but these have nothing to do with the topic of the book, e-mail marketing.
And yet Brown goes on and on about making sure that any email you send out in an email blast or in an email newsletter should have perfect spelling and grammar, and all links should be complete. He also makes it clear that if the subject line of an email does not match the content, it will only result in negative feelings on the part of the reader. Brown should take his own advice, because that is exactly how I feel right now.
There is a very troubling statement Brown makes about copyright laws. He said that there is no need to get permission to copy part of someone else's newsletter (or a story from an actual news agency) under fair use as long as you only use a small portion of it. This is not true, especially if the use is commercial in nature. If the portion is "substantial," and the use is *not* for critical review, then it needs a copyright permission in writing. Taking Brown's advice on this matter is certain to land most email marketing writers in hot water. It showed lack of research and little understanding of the industry, and made me doubt anything else he might have had to say about the CAN-SPAM Act, spam filters, and typical response rates.
The quality of the writing is so bad that not only do I discourage anyone from spending time with this book, I would have to say I cannot recommend this author, nor could I recommend any book published by Atlantic Publishing Group, as the publisher should have seen that this was not of publishable quality.
I feel like I just read 268 pages of SPAM.
Notable Recogition forThe Complete Guide to E-mail Marketing by .. Bruce C. Brown (Tampa, Florida)
"The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales" was selected as a "Notable" finisher in the 2008 Competition in the "Business" Category.
The Eric Hoffer Award (formerly the Writers' Notes Award) for short prose and books was established at the start of the 21st century as a means of opening a door to writing of significant merit. It honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing. The winning stories and essays are awarded prizes and published annually in the anthology, Best New Writing, along with the results of the book awards.
This book delivers! by .. Taryn Simpson (Nashville, TN)
Most books that promise to be the only manual you need to succeed, do one of two things; either deliver the goods or not. Brown's Email Marketing Guide delivers and more. While some authors make a point of burying valid information towards the back of the book, Brown makes a point of introducing the material in an orderly and logical manner. Brown has put together one of the most thorough and complete books on the vast subject of email marketing. I will definitely recommend it to my friends and business associates.
It's apparent that now author knows what he says by .. Rolands Petrevics (Taiwan)
and it's 5 stars for this book, since here we get clear, easy to follow, and good advices to follow, and we have good selection of experts and good advices. If you plan buy a book on e-mail marketing this one will be good choice.
Also, I need to say, that as good was this book - same bad was another this author's book - The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed
in this book, advices are or outdated, or even wrong, experts so called "advices" are nothing else but sales letters, and it is clear enough, that Search Engine Marketing is not a thing what this author knows.
But this book e-mail marketing, is clearly one of the best till now written on the topic.
How to market ethically, through email by .. Kecia Brown ()
With the passing of the CAN-SPAM Act in 2003, it has grown more difficult to legitimately market through email. This book addresses this issue and many others with regard to email marketing. Mr. Brown provides a comprehensive guide to marketing your business or product through email, while navigating spam filters. This book is written for legitimate businesses with legitimate products and services to sell.
Mr. Brown describes how to grow your business through your website. Additional topics covered include how to write an effective sales email, search engine optimization (SEO), and to effectively target your emails. The book includes a glossary of terms and numerous case studies.
Related Search : marketing create , successful spam , audience increase  |
Author : John Arnold
Number of Pages : 360
Publisher : For Dummies
List Price : $21.99
Amazon Price : $6.95
Used Price : $7.29 |
Product Description E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: - Combine e-mail with other marketing media
- Develop a winning strategy, build a quality e-mail list, and find success
- Comply with anti-spam laws
- Set reasonable objectives
- Decide whether to use an e-mail service provider
- Brand your e-mails
- Build relationships with your customers
- Increase your “open” rate and find out who’s actually opening your e-mails
- Use e-mail to improve search engine optimization
And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper. Customer reviews The ultimate primer to email marketing by .. Eric Guerin (Worcester, MA USA)
John Arnold's manual for email marketing is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You'll find it incredibly helpful!
Email Marketing for dummies by .. Christina Herrin (Kansas)
If you are a fan of the Dummy books like I am you will not be disappointed with this one.
*great facts and details
*also get theory which is critical to reapply to your situation
*great resources included in this
I love that they sometimes give you to much information and over simplify things. This makes it even easier to learn becasue everything may not be new.
A Great Resource for Every Small Business Owner by .. R. Hyde ()
John Arnold has created a practical manual that will be useful to a wide range of people. The information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign. It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come!
Great for Starting an Email Campaign by .. K. Hulstrom ()
I thought the book was informative, practical, and concise. It had many good features, but its best feature is its ability to explain how to create an email campaign based on your business' objectives and get great results. I thought John Arnold did a great job in writing this book.
Related Search : e mail , marketing dummies  |
Author : Addo Stuur
Number of Pages : 352
Publisher : Visual Steps Publishing
List Price : $19.95
Amazon Price : $12.21
Used Price : $7.57 |
Product Description Written for the beginning or intermediate computer user over the age of 50, this large-print guide introduces seniors to the World Wide Web, leads users through the basics of searching and finding information on the Internet, and describes the fundamentals of e-mail management. The world of electronic communication and connecting with other Internet users is described. Details on customizing a web browser, downloading free software suitable for use with Windows XP, and protecting against viruses are included.
Customer reviews Looks very good by .. D. E. Forrester (West Bend, Wisconsin)
I have been taking several courses at our technical college and have not had time to use this book yet. It looks like it will be very helpful but I do not know as yet.
Great for my Seniors by .. J. P. Erdman (New England)
I'm teaching a class at the local UMaine Senior college. This book is BY FAR the best text for introducing seniors to the computer. The authors have thought thru the issues of elder learning and provided workable solutions for most of the problems many seniors have in learning tech subjects. The "Dummies" series book for seniors has much more info, but my seniors are overwhelmed by too much info. Stuur's book has the right amount. It may be a little too basic for people who have a good collection of basic skills already, but this comes with the territory. Some in my class have NEVER sat in front of a computer before. If we skip the absolute basics they'll be left behind (again!) The book is a great tool for the classroom. And when the students get home they have all the info in front of them again. Great for those that have short term memory problems.
Not exactly what I expected by .. Gisela Greulich (Cleveland, Ohio)
The product was not exactly what I expected but I guess it is ok for some people. My husband did not like it very much and still had a hard time with it.
Basic skills training by .. Lee H. Heile (Central PA)
This is a good self-paced training manual, although akward to handle. The step-by-step procedures are fine for XP and Vista, and easy to understand. Just the Internet...Just the facts...simple (few right clicks offered.)
I suggest teaching the E-Mail chapters BEFORE the SEARCH chapters, for that is what the students want.
Poor quality print and paper makes the screen shots a little hard to read, but the procedure is good.
"really helpful" by .. Chika Sekiguchi (Chicago)
Says my mother in law, who has tried classes and a few other books. This was her favorite.
Related Search : with windows , books seniors , citizens want  |
Author : Chris Baggott
Number of Pages : 304
Publisher : Wiley
List Price : $24.95
Amazon Price : $13.82
Used Price : $10.70 |
Product Description Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners Customer reviews THE book I've been looking for by .. N. Dimaio ()
An absolute must read for anyone involved with email marketing - and even moreso if your company is not using email as a marketing tool yet. Reads like a series of articles since so many people contributed, but gells together well especially with the chapter reviews at the end of each chapter. Email marketing is only part of my job and I've been looking for good books on it for a while. This book is great and I found out about tools I need to look into to make my job easier and our email use much more effective. I found the book I was looking for.
Powerful email marketing guide by .. Andrew F. Hawkes ()
Chris has written an excellent guide to email marketing. The tools he provides in the book have been very beneficial in helping me to achieve a stronger email marketing program.
Email Marketing used in online internet marketing by .. Christina Herrin (Kansas)
*very detailed
*goes through the entire process
*doesn't leave you with more questions than before you read it
*gives you the steps needed to follow along
*very valuable information about spammers
The Best Book On Email Marketing On The Market by .. M. Dalonzo ()
I have been making an awesome living for the past 5 years using the internet and creating databases of customers for my company and interacting with them is the oxygen to my revenue stream.
As much as I think myself as a well read web guy, this book not only schooled me about how to grow my customer list but the most important aspect is what to say to your customer's, much like a nerdy guy needs help on a first date with pretty girl and keeping her interested long after.
There aren'y many great books that will:
1. Be brutally honest on what it takes to make money on the Net
2. Actually give you a hype free(hear me, Joe Vitale and others) hand held instructions on being effective using the internet/email to market your business profitably.
My book has been ear-marked, written in, and full of side notes that I may need another copy. This is when you know the book is great and worth your hard earned money.
Thanks for opening my eyes and teaching me what I thought I knew.
Email Marketing By The Numbers by .. Michael Silvester (Boston, MA)
This is a must read for any marketer who is looking to learn about email marketing / online marketing. The book is filled with marketing tactics for the small business to the enterprise marketer. Real life stories that can be applied to any email marketing campaign.
Related Search : organization next , numbers use , world s  |
Author : Robert W. Bly
Edition : 1st
Number of Pages : 288
Publisher : Career Press
List Price : $19.99
Amazon Price : $12.00
Used Price : $9.49 |
Product Description Here is the most complete and up-to-date resource of model business correspondence for every conceivable occasion. From sample letters, memos and e-mails, this guide allows the user to use samples as is, or adapt for their own purpose. This book contains more than 300 model documents demonstrating the key elements necessary to convey the writer's message. Easy organization allows user to quickly identify the specific letter needed. Customer reviews A good companion by .. Eric M. B. (Washington DC, USA)
Makes sense to have a book to look at whenever you're at a lost of word. This book serves as my reference in my daily activity - from writing letters/memos to sending e-mail (business or personal). A really great companion.
Awesome Book by .. LinMurphy (Inglewood, Ca United States)
This is a handy book that can be used for years to come. It covers a broad spectrum of subjects relating to communications.
The Encyclopedia of Business Letters, Fax Memos, and E-Mail by .. Deepak (Auckland, New Zealand)
Exceptional Book, full credit to the Author, this is the best book I have come across, I will recommend this to everyday Jo bloggs user like myself who were struggling to right decent letters.
Little guidance by .. ()
This was very basic and had few examples to choose from when trying to form a letter. What little guidance received was common knowledge. This is best suited for high school students.
This Is An Indispensable Business Writing Guide! by .. ()
The use of Internet technology has made the effective communication of thoughts and ideas in a variety of formats and styles possible. Good Website design alone, however, does not assure that one's intended business message will get across as well as planned and hoped for. Good writing and presentation skills are also important factors to consider in the overall communication process. Robert Bly has written The Encyclopedia of Business Letters, Fax Memos, and E-Mail to assist people to create a variety of important business correspondence that can be put to use in the office and online. Bly, the author of The Copywriter's Handbook, offers his readers some quick solutions to meeting many practical business correspondence needs. He provides plenty of samples throughout the book that cover a broad range of business needs, including correspondence with colleagues, vendors, employees and employers, customers, handling complaints and requests, making collections, and producing sales and direct marketing letters. Readers will be impressed with the ease with which they can learn to create their own business letters. Following the guiding principles, samples, and instruction in this book will result in generating favorable responses in making sales, marketing products and services, issuing warnings for poor worker performance, making the firing of people much easier to accomplish (gulp!), terminating services, apologizing for poor performance, and many other tough real-life circumstances they are likely to face in the business world someday! Bly offers some very helpful tips on customizing letters to meet specific circumstances such as time-sensitive communications, varying message tone, generating favorable responses with creative wording, and preparing correspondence intended for faxing and e-mailing. Bly cautions his readers by reminding them that once someone sends an electronic communication there may be no way to stop it from reaching its destination. Watch your words and emotions! Readers will learn how to produce many top-notch communications for any purpose, including office correspondence, faxes, e-mail, newsgroups, and Website design use. This book will assist business people of all levels of experience to get any message across much easier with more confidence! This is an indispensable business writing guide. Look good in print and online! Highly recommended for novice business owners!
Related Search : encyclopedia business , letters fax , memos e  |
Author : Addo Stuur
Number of Pages : 252
Publisher : Visual Steps Publishing
List Price : $19.95
Amazon Price : $12.19
Used Price : $9.50 |
Product Description Written for the beginning or intermediate computer user over the age of 50, this large-print guide introduces seniors to the Web, leads users through the basics of searching and finding information on the Internet, and describes the fundamentals of e-mail management. Electronic communication and connecting with other Internet users is described, including details on customizing a Web browser, downloading free software suitable for use with Windows XP and Vista, and protecting against viruses. Customer reviews Begginners? No. by .. Parker W. Snapp (Los Osos, CA)
I don't think athe author of ny "beginner's" book realizes the state of mind of a "true" beginner, with only the book for help.
A true beginner wants to know:
How do I turn it on? How do I turn it off when I am finished? What do I do with initial pop ups from security, the computer store? An uunknown source and purpose? How do I get to e-mail?
If a knowledgeable helper gets the beginner past these blocks, the book is very good as a "look it up" book.
clearly written without too much technical detail by .. Help for the Computer Shy (Brunswick, Maine)
This series is very popular with seniors at my public library. The writers clearly understand the needs of their target audience. This book in particular is exceptionally well-written. The information is organized into meaningful sections and the book does not drown the reader in technical details that the readers do not need to know in order to accomplish their goals (i.e. surf the web and send & receive email messages).
excellent product by .. G. Holloway (Westbury, NY USA)
this is the second manual I have purchased from this publisher. I have found this one to be as informative and easy to follow as I expected.
Related Search : start using , internet computer , vista senior  |
Author : Janis Fisher Chan
Edition : Updated ed
Number of Pages : 168
Publisher : Write It Well
List Price : $21.99
Amazon Price : $14.34
Used Price : $14.96 |
Product Description The book is the updated version of E-Mail: A Write It Well Guide. In today's fast-paced, competitive business environment, everyone needs to communicate clearly and use time productively. E-Mail: A Write It Well Guide is a user-friendly book that is filled with guidelines, tips, and tools. Discover how to write professional e-mail that gets results, makes better use of e-mail time, and avoids problems that can be costly. The book includes questions and exercises. The updated version includes a section on using instant messaging and handheld devices. Used by individuals, corporations, and trainers, this is a must-have for anyone who writes e-mail at work. Customer reviews seems simple, but really useful by .. SCS (Maryland)
agree with others who say this seems like it should be obvious, but because we spend so much time in email, it does make sense we should spend a few minutes learning about it. Book keeps it simple and brief (like emails!) and easy to find your topic of choice. good reference.
The Best Resource for Professional E-mail Writing by .. T. Hooper (Osaka, Japan)
If you're looking for a guide on writing e-mails in a business setting, look no further. This book covers every aspect of writing e-mails and even some tips on how to organize your e-mail as well. The chapters take you through different topics regarding e-mail and at the end of each chapter are some activities that you can do to help build your awareness of your e-mail writing skills and how examining the messages you receive from others can help improve your awareness of writing skills. This book is perfectly designed for training courses, since each chapter could be completed in one training session. I recommend this if you are looking to write e-mails as professionally as you can.
Think you know everything about e-mail? by .. A. Stafford (Oakland, CA)
Like it or not, we live in a world of electronic communication. E-Mail: A Write It Well Guide is a practical and helpful guide for those who aren't totally familiar or comfortable with the medium as well as for those who use it routinely, but perhaps not always effectively or appropriately. Most important, it urges people to take their e-mail communication as seriously as their other written communication - and tells them how.
Clear, sensible and pointed advice by .. J. Knutsen (Denver, CO USA)
This book is exactly what every e-mail should be (and so few are): clear, sensible and pointed. Compare the advice here to the emails you receive daily and you will agree that it is filled with uncommon good sense. You'll find yourself trying to figure out how to secretly get copies to your colleagues! Jim Knutsen, President, Boatz Knutsen Communications
A Great Resource! by .. Mike G. Oquin (Indonesia)
Like it or not, all of us are up to our eyeballs in emails everyday. We feel pressed for time yet need to write coherent emails that effectively communicate important information. This guide is an excellent resource on how to write readable emails that come to the point quickly without leaving any of the important stuff out. After going through the material, I recognized a lot of mistakes that our company frequently commits in our frequent volleys of emails with clients. I wish I would have had this book sooner! Thanks for cutting through the jungle for us, Write it Well!
Thanks,
Mike O'Quin
PowerPointPartners.Com
Related Search : e mail , write manage , workplace  |
Author : Simms Jenkins
Edition : 1
Number of Pages : 224
Publisher : FT Press
List Price : $18.99
Amazon Price : $11.25
Used Price : $11.63 |
Product Description Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke, Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!” Jeff Hilimire, President, Engauge Digital “Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.” Aaron Kahlow, CEO & Founder, Online Marketing Summit “Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.” Sam Cece, Chief Executive Officer, StrongMail Systems Everything you must know to utilize email marketing in your corporation or small business! - The truth about recession-proofing your business with email marketing
- The truth about measuring results and improving promotional and newsletter campaigns
- The truth about email marketing versus spam
This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more. Customer reviews Easy to read yet powerful thoughts by .. A. Margello (Cincinnati)
I found this book to be very thoughtful specific to the email marketing space. From beginning to end it's logically stated and proven. His examples are endless and really get you thinking. It's on my recommended books to read for anyone wanting to get started or take their email mktg to the next level.
GOOD SUPPORT TO MAIL CAMPAIGN by .. Hornet (Poland)
Not many practise examples . However very good in terms of marketing & promotion .
Quick, Easy and On Target!!! - Great Read.. by .. Jeff Linton (In the USA)
If you are looking for the "success guide" in email marketing this book covers it all. From Spam Compliance to ROI the Truths, all are highly relevant and easy to follow.
The Truth About Email Marketing by .. Dr. Tami Brady (Calgary, Canada)
When someone mentions email marketing the first thing that tends to pop into our head is spam. We all hate spam and are inundated with spam on a daily basis. Just the notion of becoming an email marketing expert is offensive.
With this said, like me, you probably have a variety of email newsletters or company updates that come to your inbox everyday. Often they are full of valuable information, tips, discounts, etc. Moreover, they are extremely convenient. Really these newsletters and company updates hey are just about the furthest thing from spam.
This is what true email marketing is about: building newsletters and company updates that are useful to those who want to receive them. The Truth about Email Marketing not only gives some tips about how to send great content but also how to make sure that these important resources aren't at all spam-like and that only those who want the information receives it.
a must read for everyone entering (or thinking about entering) the email marketing space by .. Corey Arashiro (Indianapolis, IN USA)
this is a phenomonal resource and a must read for everyone currently in or entering this space. I would recommend this to everyone and I have actually purchased extra copies of thisbook to give away.
A great book to have on the shelf.. Easy read, wonderful resource. I can't say enough.
Related Search : truth email , marketing truth |
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