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Author : Alicia Abell
Number of Pages : 140
Publisher : Aspatore Books
List Price : $14.95
Amazon Price : $12.95
Used Price : $12.96 |
Product Description Based on the actual writing and speaking styles of leading business executives worldwide, this book features easy-to-follow instructions and techniques for preparing polished written documents and writing and speaking in an articulate manner. Focusing on how leading business professionals really communicate, the basics of writing and speaking, including traditional grammar and speaking dos and don'ts, are covered. Examined are the particular styles in which business professionals communicate with each other and how to develop a personal professional style. Featured are special sections on writing memos, offer letters, e-mails, and other business documents that business professionals need to master. Customer reviews The Service by .. P. Chaney ()
I was very pleased with the shipping service of this item. This book was shipped before another book that I had ordered by expedited shipping. I am very pleased with the service. Thank you.
Influential communication by .. John Stack ()
The contents of this book will assist all who use it to eliminate the common errors associated with daily communication. Great advice on e-mail brevity, selecting the proper word etc. Well worth reading.
Great Book for Business Professionals by .. ()
This is the one book every business professional should have on (or near) their desk. It's concise nature lends itself to a perfect reference for writing and speaking in a very polished manner. Also especially helpful are the "do's and don'ts" of business grammar.
Related Search : executives worldwide , style usage , writing speaking  |
Author : Kenneth W. Davis
Edition : 1
Number of Pages : 256
Publisher : McGraw-Hill
List Price : $19.95
Amazon Price : $10.88
Used Price : $9.40 |
Product Description Guidelines and pointers for adding clarity and persuasiveness to business writing Filled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series, The McGraw-Hill 36-Hour Course in Business Writing and Communication shows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more. Customer reviews Practical guide for improving business writing  by .. Tripp Baltz (Arvada, CO)
The hard work of writing is like the successful approach to a journey of 1,000 steps, as conveyed in the ancient Chinese proverb: 'Begin with just one step.' This nuts-and-bolts book encourages business professionals to take the management skills they already have and apply them to the process of writing. At times the book is a bit repetitive, but in the final analysis, it's a practical tome for improving your writing in 12 straightforward lessons. It even comes with a self-driven online exam at the end. If you want to improve your writing, get this book.
Great guide by .. Robert D. Watson (www.green-machine.info)
I make my money with my writing, and as a result, I'm always on the lookout for ways to improve at the craft. The McGraw-Hill 36 Hour Course may not be the expert guide to improving your communication skills I was looking for when I bought it, but it certainly is an excellent book chock full of information.
This book was created by relying on some widely-known business experts as examples, and quotes them frequently throughout the guide, really giving a lot of pertinent business advice throughout in addition to writing tips. You'll learn how your communication affects every aspect of your business, and it will really help you get an appreciation of not only what to do, but it serves as an excellent reminder of why you're learning these skills.
Overall, this is a great guide for someone who thinks that they're not as good as communication as they'd like to be, but for a writer, or someone well versed in communication skills, this guide is not as essential. It's still a good read, and a good reminder of basic strategies. Highly recommended.
Highly recommended by .. Liz (Los Altos, CA United States)
This is an outstanding business writing book -- high on substance, low on fluff, with just enough sidenotes and tangents to make it entertaining. Davis covers a lot of material in this quick read. I especially appreciate his advice on writing memos/emails for maximum effect and response. He provides simple formulas for common types of communication: request for info., claims, good news, bad news. And he recommends putting down points in the order the reader can use them, not the order in which you think of them. (Should be obvious, right? No so in the business world.)
He offers bad writing examples and good revisions. Check out this example:
"Subject: Roadway identification in parking lots
During our Safety Coordinators' meeting the point was made that with our energy conservation program (during the hours of darkness, fog, etc.) roadway identification in our parking lots is hazardous. The recommendation was raised that we might use a fluorescent-type reflecting paint. Would you please investigate the feasibility of this recommendation and advise me as to your decision on implementation?
Your early response is appreciated."
Awful, right?
Here's his revision:
"Subject: Fluorescent paint in parking lots
Can we use fluorescent paint in our parking lots to make traffic lanes easier to see?
During our Safety Coordinators' meeting, someone pointed out that with our reduced lighting, roadways are hard to see in fog or darkness.
Please find out whether this solution will work, and let me know within a week.
Thanks."
It's a great book! Now that I follow his guidelines I find writing easier, faster, and a lot more fun.
A bit disapointing....  by .. B. Bodnar (Nevada)
I was really excited when I came across this book. I was a bit disapointed when I read it. There was some good information but it was on the dull side and much of it seemed to keep repeating. It's still worth reading but just don't get your hopes up for it to be great like I did.
More Than a How-to-Write Text by .. Lee C. Johns ()
Business Writing and Communication by Kenneth W. Davis claims to be an "easy-to-learn, step-by-step approach to making yourself a more powerful and persuasive business writer." It achieves that goal and more. It is also a learned book, demonstrating a breadth of knowledge and scholarship unusual in a "how-to" book.
What makes the book extraordinary is the rich collection of business wisdom woven throughout. Business Writing and Communication introduces the reader to the major business gurus of the last 30 years - Naisbitt, Toffler, Peters, Drucker, Deming, Beckwith, Iacocca - and M.A.S.H.'s Larry Gelbart. The quotes gathered just on pages 3-6 make the business case for clear communication persuasively and succinctly - and that's just the beginning. Throughout the book, the reader encounters not only the principles of effective writing, but also the positioning of writing as critical to business success. Davis begins the book by asserting, "In this knowledge economy, writing is the chief value-producing activity." He makes his case.
This book demonstrates what it teaches - that logical organization of ideas delivered in a lively, engaging style satisfies the reader. It is packed with real-world examples - documents that illustrate the points being made and anecdotes about successful and unsuccessful business communication strategies. The book's style itself is breezy, but appropriate; conversational, but clear. A pleasure to read, Business Writing and Communication contributes substantially to our understanding of "business communication" - not just the "how" but also the "why important."
Lee Clark Johns
Author of The Writing Coach and Writing Excellence
Related Search : writing communication , mcgraw hill , 36 hour  |
Author : Wilma Davidson
Edition : Revised
Number of Pages : 320
Publisher : St. Martin's Griffin
List Price : $16.95
Amazon Price : $4.00
Used Price : $4.46 |
Product Description A thorough, accessible, and results-oriented guidebook intended for today’s business environment, Business Writing: What Works, What Won’t offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other, Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds—and what fails—in written business communication. This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management—a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness. Customer reviews Hits the mark--and helps you hit it, too by .. Daniel L Edelen (Mt. Orab, OH USA)
Wilma Davidson's _Business Writing: What Works, What Won't_ is that rare book that fully addresses its title's premise. This book will have you writing more effective business correspondence and documents right away.
As a freelance commercial writer, my work depends on skillfully communicating on point. This book shows how to do just that. Davidson minces no words, either. She finds the current state of business writing deplorable, filled with pointless buzzwords, passive voice, data overload, and too much pomposity. She gears her book to addressing those major problems and does so effortlessly.
You'll learn how to
* Restructure documents for quick reading
* Tighten sentences and paragraphs by eliminating extraneous words and phrases
* Use "real English" instead of business buzzwords that hinder communication
* Move from dull, passive voice to a more natural active voice that holds readers' attention
* And much more.
Best of all, the author provides numerous outstanding examples of the distinctions between poorly written documents and their more professionally written counterparts. The book includes quizzes, asking readers to fix broken paragraphs and sentences. Unlike some other books that test readers, Davidson provides her suggestions for those fixes so the reader isn't left to wonder what the repair might be. Her section on switching from passive to active voice may be one of the best I've ever read, offering illustrations and clever examples that help beginning business writers grasp the concept.
Considering I work as a writer and have read on the topic widely, it's a rarity for me to pick up a book on the subject of writing and say, "What a superlative book!" _Business Writing; What Works, What Won't_ is just that, and I recommend it without hesitation. If business writers read this book and put its recommendation into practice, we'll have a whole lot less of "It is suggested that we leverage a paradigm shift" and more of "Let's try a new direction."
The Book Does Work by .. Glenn Gallagher (Sacramento, CA)
Business Writing: What Works, What Won't is a business writing book that indeed does work very well. The author gets right to the point and gives just the right amount of information on most business writing aspects, with a terrific section on e-mail and letters. She uses humor throughout the guide, making an otherwise dry subject more entertaining. More importantly, the book is full of useful examples that illustrate the rule, technique, or principle discussed. For example, she doesn't just urge the reader to use the active voice, she includes almost a dozen examples of the proper way to use the active voice (and avoid the passive voice). Highly recommended.
My Students Love it Too! by .. Lorraine Anderson (Maine)
The open, inviting and easy-to-read format was the first thing that attracted me to Wilma Davidson's book. Next was the content. She covers all the major areas that most people need to work on to become more effective and efficient writers. Her book provides solid, practical information right up front, with a of easy-to-understand examples. Last but not least is the endorsement given in the forward by Janet Emig, who revolutionized the approach to writing being taught in school systems around the world today. I use Business Writing, What Works What Wont to supplement the principles and techniques I teach in my writing workshop, which is aimed at professionals in technical fields, and they love it too, saying it is a great help and excellent resource.
What Works "Works"! by .. Eric P. Batterson (Cedar Falls, Iowa)
With business people today spending an average of 30% of their work time writing, this book offers simple techniques (along with practice situations) to make your message more clear and powerful. This book was helpful to me because most writing skills taught in business schools today are not comparable to the writing demands faced by these same students in the business world. This book also helped me discard my academic view that writing features lengthy paragraphs and big words and taught me to use concise paragraphs to get the job done. Look at me now! This review was originally five pages!
Related Search : business writing , t , works won  |
Author : Jack E. Appleman
Edition : 1st
Number of Pages : 192
Publisher : ASTD Press
List Price : $19.95
Amazon Price : $11.86
Used Price : $11.79 |
Product Description This new title addresses solutions to the root cause of poor productivity--bad communication. And how often is that communication in writing? Almost every business communication today is in some form of writing, so learn from the best, the 10-step way to successful business writing. From knowing where to take your reader to how to construct simple and clear sentences and organize your materials, this title makes it easy for everyone at every level of any organization. Customer reviews Write Well Fast by .. Charles W. Markham (N.W New Jersey)
Jack Appleman's 10 steps to successful business writing is a book that you will read, keep on your desk or laptop case, and use over and over again. Why? The book breaks business writing down into ten steps and then tells you exactly how to do those steps. For instance, when he says not to use stuffy words, he gives a list of stuffy words in one column and their suitable substitutes in the other. What is easier than that? The whole book is broken down just that way. It is great.
Business-Writing Made Simple!! by .. Warren S. Miller ()
10 Steps To Successful Business Writing is exactly that--a clear, concise, and effective plan to become a powerful business writer in almost no time at all. This book is a masterfully well-organized text that flows effortlessly from one topic to the next, with the key skills necessary to become a competent writer. It is possibly the best "how-to" manual on the market today. Beth Miller
An essential book for all business people by .. Frank Settineri (New Jersey)
In a clear, succinct manner, Jack Appleman explains the difficulties the business community has communicating with others as a result of their limited writing skills - skills that are essential for businesses and individuals to thrive. This comprehensive reference, disguised as a simple handbook, provides superb examples on how to improve business writing skills and will reside on the active side of my bookshelf: always ready to help me be a better communicator.
10 Steps to Successful Business Writing by .. Daniel Thomas Bates ()
Jack Appleman has got it right! This is a great book for the business professional. I have the book right at my fingertips as a reference manual. This book should be right next to your dictionary!! -- Military Public Affairs Officer and Strategic Commmunications Consultant
A great resource for all! by .. Arielle Trabona (New Jersey)
The 10-step program goes above and beyond business writing. It is a clear, easy read that can transform anyone into a better writer. I will certainly take this book along with me as I transition from a college student to a business professional.
Related Search : 10 steps , steps , writing 10  |
Author : Gary Blake
Edition : 1st
Number of Pages : 160
Publisher : Longman
List Price : $9.95
Amazon Price : $4.99
Used Price : $4.70 |
Product Description Anyone who has ever had to write any business document, from interoffice memo to fifty-page proposal, will find this the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to write clearly and powerfully, organize material and avoid errors and jargon. Customer reviews Good Addition to The Elements of Style by .. Glenn Gallagher (Sacramento, CA)
The Elements of Business Writing is clearly modeled after Strunk and White's "The Elements of Style", and it is a worthy addition. Authors Blake and Bly essentially have re-written the classic "Elements", and transformed it into "Business Elements". Lots of specific usage and style pointers, which I found very helpful. A quick read, may be somewhat of a review if you have written on the job for years, but this book also makes an excellent refresher for all the nuances that make writing go from good to great.
The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Docum  by .. Joanne Humphrey (Darwin, Northern Territory, Australia)
This is the type of book that collects dust at the bottom of your bookshelf, if it does not find it's way into the charity throw out bin. I wouldn't bother.
Good but old  by .. E. Letourneau ()
The elements of business writing give good point to look at.But the book is old and sometime give weird information.It's not an important book to have but, but still have some info.
Very helpful, easy to read. by .. Janeth Quintero ()
This book was easy to read and very helpful in communication skills.
One the best guides for business writers by .. Dr. Kenneth W. Davis (Indianapolis, IN United States)
This book, with an obvious nod to Strunk and White (which it surpasses), lists 67 principles of good writing, with about two pages each of details and examples. It's on the short list of recommended resources in my book The McGraw-Hill 36-Hour Course in Business Writing and Communication.
Related Search : memos reports , proposals business , series  |
Author : Kevin J. Harty
Edition : 6
Number of Pages : 400
Publisher : Longman
List Price : $59.20
Amazon Price : $47.88
Used Price : $37.00 |
Product Description Strategies for Business and Technical Writing teaches effective writing for the world of work and helps readers become better writers using specific techniques employed by successful communicators in their fields. Topics include audience analysis, language use and misuse, writing and revision processes, the influence of technology on communication, résumés, letters, memos, e-mail, reports, and proposals. Business and technical writers, students aspiring to procure a career as a professional (business and technical) writer. Customer reviews New Edition is Not Really New by .. G. Lagodsky ()
This book is supposed to be a new edition but there are only a few articles that have changed. Some outdated ones still remain. Unfortunately, there aren't any standards for what constitutes a new edition. This is a shame because students pay more for books that are almost identical to previous editions.
An adequate reference, a good starter by .. Irene Unpingco (Honolulu, HI)
I'm an instructor of Business Communication and this is the textbook we utilize for the class. I find that most of the articles in this book are good ones; however, there is a lot of repetition, especially when they are referring to the writing process. YAWN. Boring. How many ways can you reiterate "clear, precise, and to the point" as the main idea? Otherwise, some of the other articles in there are great for those beginning in the world of business writing.
Related Search : strategies business , 6th edition , technical writing  |
Author : Maryann V. Piotrowski
Edition : 2 Rev Upd
Number of Pages : 160
Release Date : 1996-03-27
Publisher : Collins
List Price : $12.95
Amazon Price : $7.35
Used Price : $2.28 |
Product Description From persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more. Customer reviews Effective Business Writing by .. Deborah J. Hershberger ()
I find this book very helpful. I feel it is very important to stay abreast of the "latest" information about effective writing in the business world as it does change frequently.
Go to book by .. Vern T. Minton ()
I bought several similar reference books at the time of this purchase. Effective Business Writing is my go-to book, my first choice, and usually all I need.
Great reference book - - timely, too! by .. ()
This is a well-written, carefully organized book that belongs on desks across America! Topics covered include organizing before writing, overcoming writer's block, suiting letters to complex situations, and using grammar and punctuation properly. If I had to provide one criticism, it would only be that the book is too short! As a reader, I didn't tire of the useful sample letters and would have happily read more and more. A great reference for the tentative writer and a good refresher for seasoned writers, as well.
Related Search : writing guide , 2nd edition , revised updated  |
Author : Gerald J. Alred
Edition : Revised
Number of Pages : 688
Release Date : 2006-03-07
Publisher : St. Martin's Press
List Price : $39.95
Amazon Price : $21.90
Used Price : $20.00 |
Product Description This comprehensive resource provides guidance on the business writing process, abundant real-world examples, in-depth treatment of grammar and usage, and current coverage of technology. It sets the standard of business communication. New features in this revised edition include:¥ Expanded visuals¥ Web links¥ Ethics notes throughout¥ Updated coverage of resume writing¥ Improved coverage of research and documentation. Customer reviews Practical classic that works for multiple audiences by .. Eric H. Roth (Venice Beach, CA USA)
This practical classic of business communication works for multiple audiences from MBA students and project managers to undergraduate business students and international business working in English as a second language. The concise, clear entries explain topics, provide model documents, and cover an impressive range of alphabetically arranged materials.
While the new 9th edition features orange highlighted text, more weblinks, and a stronger section on visuals, budget conscious consumers can find plenty of value in this 8th edition. The basic principles of business writing remain the same - and same English grammar problems puzzle writers today as a few years ago. ESL students, by the way, will especially appreciate the short grammar tips and editing suggestions.
Bottomline: The Business Writer's Handbook should be on your bookshelf if you work in business, write business documents, or study business communication. If you can afford the 9th edition, buy it. Otherwise, pick up this classic in the 8th edition and save yourself some money.
Great by .. c ()
No trouble getting to me before the deadline date. It is in mint condition, now let's see if I actually use it though, lol!
Great Investment by .. C. Arredondo ()
Well organized and easy to use. Absolutely valuable. Gives good examples of letters, memos, basic grammatical issues.
margie by .. Marjorie A. Lawrence ()
Purchased as a text forschool. It was rec'd in good condition and received when it was promised
Thank you
Still Use after Class by .. S. Gayler (Huntington, Indiana)
I am still using it long after I was done with my business writing class. It has help me write many resumes and cover letters.
Related Search : business writer , eighth edition , s handbook  |
Author : Michael O'Donnell
Edition : 1
Number of Pages : 160
Publisher : McGraw-Hill
List Price : $16.95
Amazon Price : $4.96
Used Price : $0.78 |
Product Description Writing Business Plans That Get Results shows you how to create a business plan that works. Packed with straightforward question-and-answer exercises for writing each section of your plan, this easy-to-use guide tells you: - Exactly what to include in each section of your plan
- The most efficient ways to evaluate and present your company's products and services, marketing strategies, organizational structure, plans to achieve goals, competitors' strengths and weaknesses, and more
- How to expertly determine cash needs, appropriate financing sources, payback terms, and potential returns for investors
- Simple ways to make realistic projections for cash flow, profit and loss, and the balance sheet
Since a business plan is used for many purposes--as a development tool, a management and planning guide, a mission statement, a sales document--and is read by several different audiences, author Michael O'Donnell teaches you how to: - Tailor each part of your plan to the various needs of bankers, venture capitalists, partners, suppliers, accountants, lawyers, customers, and other readers
- Structure and arrange the components of your plan for greatest impact
- Anticipate all questions that plan reviewers will ask
- Critique and package your plan for winning results
Practical, comprehensive, and clearly written, Writing Business Plans That Get Results is required reading for any entrepreneur who wants his or her company to prosper. Michael O'Donnell, a business consultant with the Promersberger Company in Fargo, North Dakota, specializes in developing marketing plans for the firm's clients. As a staff member of the Center for Innovation and Business Development at the University of North Dakota, he worked with inventors and entrepreneurs on a daily basis. The founder and president of ASK-ME Systems, Inc., a manufacturer and distributor of public-access videotex systems, O'Donnell has started six businesses of his own and has consulted on more than sixty start-up projects. He also serves on the faculty of the Commercialization Planning Workshop for the National Energy-Related Inventions Program and in this capacity provides business plan and marketing plan assistance to some of the country's top inventors. Customer reviews Highly Recommend by .. Monty Rainey (New Braunfels, TX)
It's going to seem strange that I "highly recommend" a book that I am giving only 3 stars. I hope I can accurately explain my reasoning. WRITING BUSINESS PLANS THAT GET RESULTS: A STEP BY STEP GUIDE by Michael O'Donnell only has a total of about twenty pages of text that actually explain to the reader anything about a writing a business plan that "gets results". The remainder of the book is nothing more than a well-constructed outline for writing your business plan.
To say all of that a little differently; you're not going to learn much by reading this book. That's why the low rating. However, once you have studied other more conducive books on preparing your business plan, this book is an excellent format for actually putting it together.
The book outline breaks your complicated business plan into bite-sized morsels by using modules for each topic. A word of caution. When using modules, be careful to tie each module together appropriately, otherwise the entire document will become discombobulated.
O'Donnell's book will make constructing and organizing your BP easier. But don't look to this book for the answers you need to make your BP a winning one that will garner the funding you are looking for.
A great business plan book! by .. Bill Fiduccia (bill@bizplanit.com) (Scottsdale, AZ)
Contains insightful tips and helpful questions to help business plan writers generate ideas and keep moving. As the founder of BizPlanIt.Com, an internet-based business plan consulting firm, I can state with experience that this book is a must have for serious business plan writers.
Related Search : results , writing business , plans get  |
Author : Richard C. Freed
Edition : 2
Number of Pages : 288
Publisher : McGraw-Hill
List Price : $18.95
Amazon Price : $10.83
Used Price : $9.00 |
Product Description Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation. Customer reviews Good overall reference material by .. Eric Teel (Philadelphia, PA)
This book is similar to others on the topic so if you have one book on writing proposals then some of the information will be redundant but a good book to have in your reference library.
Overall an easy read and places the process in a logical progression.
Excellent book by .. Christopher P. Mcmanaman (Houston, Texas United States)
I had no idea how to write a business proposal. I followed this book to the tee...I now write major proposals for my company and my proposal kicked the ass of a couple of MBA's. There were a lot of red faces when I showed up my with version of a proposal. I essentially went from having no idea how to write a proposal to setting the bar on how to write a proposal, thanks to this excellent book.
Like Eating Your Vegatables... by .. ()
This book is really good for you... just like eating your vegatables. Unfortunately, its not easily digested. This book provides a great method of preparing strategic proposals. The method is largely based on the Mento "Pyramid Principle" a book which is itself not an easy read (however, it is required reading at McKinsey, BCG, and other major strategy consulting firms. This fact should tell you instantly just how powerful a concept it is). However, if you're willing to hold your nose and chew slowly (I'm not willing to give up on the "eat your vegatables" analogy just yet), you and your proposals will be much more competitive. Since the book is far from an easy read, I'd suggest that you tackle it chapter-by-chapter with some time for rest and contemplation in between (divide it into "bite-sized" pieces, in other words). If you're looking for fast-food proposal fair, I'd like to suggest Robert Kantin's "Proposal Kit For Dummies" which, despite the title, is a terrific book on proposal writing for professionals -- particularly consultants. Overall grade: A-/B+.
An Author Responds by .. Richard Johnson-Sheehan (Albuquerque, NM USA)
Since my book is mentioned in a couple of these reviews, I thought I would respond. I used Rich Freed's book for years in my consulting practice and MBA classes. It's a great book, and I *highly* recommend it. It's clearly one of the best treatments on writing business proposals available. But comparing my book on proposals to Freed's is like comparing apples and oranges. My book is aimed at people who work in scientific and technical disciplines. Freed's book is written toward business applications. These two books are designed to work in two completely different arenas. Buy this book. As an experienced proposal writer and consultant, I believe it's the best book on writing business proposals. It's truly innovative, and it offers wonderful strategies for winning contracts in highly competitive business environments.
The 2nd Edition Rocks by .. ()
The first edition of this books is, as the former editor of Consultants' News remarks, "The most comprehensive treatment we've seen," and the second edition is even better, including (for example) important discussions on fees and collaboration. Most important, this book is about far more than writing business proposals. David Maister-like in spirit, it's a superior treatment about how to sell professional services. Although it addresses business proposals, most of the content is important for writing other proposals as well, but like most successful books on proposal writing, it focuses on one of the sub-genres, unlike more general treatments (Johnson-Sheehan's comes to mind) that in their attempts to focus on all proposals, do a poor job of treating specific kinds.
Related Search : boss , client making , sale persuading |
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