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Author : Kenneth E. Clow
Edition : 3
Number of Pages : 544
Publisher : Prentice Hall
List Price : $142.67
Amazon Price : $77.50
Used Price : $32.98 |
Product Description This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives. Customer reviews Bought for a Marcom Class by .. NutriNana (Atlanta, GA)
This book has a lot of fluff. It reads a bit elementary -ish. If you want a basic understanding of integrated marketing communications and advertising, this is a good start.
Good book, some dated examples, frequent missing CD by .. I. Armstrong (San Francisco, Ca)
I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and do well on the tests so it is very well structured. There are lots of excellent examples flushing out contents for the total newbie. A lot of thought went into the projects and case studies. If you are looking for a good overview of markting concepts and have a solid instructor to lead discussions about them, this is a great textbook.
That's the good.
The bad is that a number of examples are quite dated. For example, the book claims that Nintendo owns something like 82% of the video game market. How many years ago was this written and how would Sony and Mircrosoft respond? Intel's partnership with Gateway is mentioned in co-branding whereas the modern example would be Dell. Intel actually pays for 2/3 of Dell's advertising as part of the Intel Inside promotion.
Furthermore, the book makes no mention of Account Planning, and increasingly important field in advertising. One would think we still lived in 1992 when the Account Executive was asked to handle all strategic decicisions.
The book needs an overhaul in these ways but the essence is still very solid.
[...]
If you need to buy this textbook, buy it early, and make sure you get the CD. If you don't, send it back.
Robert the Advertising Planner by .. Robert Schuetzendorf (Stuttgart / Germany)
A good textbook for university students. For pro's, the book lacks a touch of ingeniuity.
Related Search : edition , promotion marketing , communications 3rd  |
Author : Elayn Martin-Gay
Edition : 3
Number of Pages : 880
Publisher : Prentice Hall
List Price : $134.67
Amazon Price : $74.41
Used Price : $35.00 |
Product Description Appropriate for a 1-sem course in Basic College Mathematics (arithmetic with an introduction to algebra). The goal of the text is to provide a solid foundation in the basics of college mathematics, including the topics of whole numbers, fractions, decimals, ratio and proportion, percent and measurement as well as introductions to geometry, statistics and probability, and algebra topics. The motivating force behind Elyan Martin-Gay's developmental math textbooks and acclaimed video resources is her firm belief that every student can succeed. Her focus on the student shapes her clear, accessible writing and inspires her constant pedagogical innovations. Customer reviews Reliable service  by .. Maria Grillo ()
Very fast delivery and very reliable customer service. Will continue to be my first choice for purchasing textbooks on the web.
Basic College Mathematics by .. Karen Christie (Attica, Michigan)
I am very happy with the results of this book that I ordered.
I received it faster then I thought and it was packaged very, very well.
The book was in very good condition, like it said, but I was lery.
I just had to let everyone know that I am very please with ordering from this site and will do so again in the future
Math Phobes Rejoice! by .. S. L. Boyce (Paso Robles, CA)
This text is being used in a basic math class I'm taking at the local community college. The book is jammed packed with different resources to help you succeed. I've always felt that the math teacher is either going to "make" or "break" my math class experience. So, even if you have a dud for an instructor, you'll still get Elayn Martin-Gay for your personal instructor with this textbook. The author herself is in all the Video/CD's that came with the book and she is very easy to understand. Her unpretentious presentations of each topic are easy to watch and very thorough. She uses a dry-erase board to write out problems, so its as if your right there in the classroom with her. My textbook came with a Student Study Pack that contains 4 CD's and a Student Solutions Manual. Make sure you get Student Study Pack! The text itself has answers and solutions in the back of it but the Student Solutions Manual gives more in-depth information on working the problems. There's even a Chapter Test Prep Video CD. I hope that as I progress in mathematics that the college instructor's will use Mrs. Martin-Gay's textbooks! Frankly, when I get to Algebra, I will probably buy her book even if it's not a text that my instructor is using...that way I can be sure that she'll be there to explain how to work the problems!
Nice Job, EMG! by .. Rufuss Muggworrt (USA)
I use this in a basic math course I teach. So far only one mistake caught by a student on page 365 but only in the annotated instructor's edition--a wrong answer due to a slipped digit. Well organized with lots of thoughtful exercises. the only criticism could be that the book is a little bit sprawling and/or repetititive but that is a minor issue. Overall an excellent effort and recommended.
Great Book! by .. Angie (SEATTLE, WA United States)
This book (2nd Edition) uses simple, easy to understand language and really makes things clear. It has a lot of typos and misprints, but most of them should be corrected in the 3rd Edition.
Related Search : basic college , mathematics 3rd , math series  |
Author : Kenneth Baldauf
Edition : 3
Number of Pages : 697
Publisher : Course Technology
List Price : $98.95
Amazon Price : $44.99
Used Price : $42.26 |
Product Description Succeeding with Technology - Third Edition presents the latest ways to get ahead and lead a successful, fulfilling life with technology. Building off the innovative approach from previous editions, it focuses on the newest trends that are impacting the way we live, while providing just the right amount of foundational concepts to provide a thorough understanding. By focusing on the application of technology and how technology may be used by learners for personal and professional gain, this text gives learners the information they need to prosper. Related Search : succeeding with , edition , technology 3rd  |
Author : Marilyn Stokstad
Edition : 3
Number of Pages : 304
Publisher : Prentice Hall
List Price : $65.60
Amazon Price : $57.75
Used Price : $40.90 |
Product Description Art History Portable Edition by Marilyn Stokstad offers exactly the same content as Art History, Third Edition but in smaller individual booklets for maximum student portability. The combined six segment set consists of four booklets that correspond to major periods in Western art and two that cover global art. Each book is available individually, making them ideal for courses focused on individual periods. Book 4: Art History: Fourteenth to Seventeenth Century Art can be used for such courses as: -
Fourteenth-Century Art in Europe -
Fifteenth-Century Art in Northern Europe and the Iberian Peninsula -
Renaissance Art in Fifteenth Century Italy -
Sixteenth-Century Art in Italy -
Sixteenth-Century Art in Northern Europe and the Iberian Peninsula -
Baroque Art Book 1: Art History: Ancient Art Book 2: Art History: Medieval Art Book 3: Art History: A View of the World, Part One: Asian, African, and Islamic Art and Art of the Americas Book 4: Art History: Fourteenth to Seventeenth Century Art Book 5: Art History: A View of the World, Part Two: Asian, African, and Oceanic Art and Art of the Americas Book 6: Art History: Eighteenth to Twenty-First Century Related Search : code card , century art , 14th 17th  |
Author : Thomas G. Gunning
Edition : 3
Number of Pages : 648
Publisher : Allyn & Bacon
List Price : $126.60
Amazon Price : $89.99
Used Price : $90.00 |
Product Description This popular, practical text provides numerous examples and thorough coverage of procedures for assessing and instructing struggling readers of all ages. In keeping with current theory, the text emphasizes prevention and early intervention and the belief that virtually all students can learn to read and write on a proficient level if given the proper assistance. It is based on the premise that student performance is variable and that assessment and instruction are planned and modified to meet the varied needs and levels of students. Gunning does not subscribe to a medical model that emphasizes deficiencies, but rather focuses on what students can do. This text calls for inclusion, not exclusion, but recognizes that struggling learners need expert, carefully planned assessment and instruction. Customer reviews Book Review by .. K. J. Noller (Los Angeles)
This book is a little dry but if you dig into it there are some very helpful assessment tools and information for teachers. I used it for a class I was taking, I probably wouldn't have read it otherwise.
Must Have by .. Willette B. Copeland ()
This is a great book. I am a teacher and it has the up-to-date things that teachers must know today. Things are always changing, the curriculum in the schools are forever changing. To be effective teachers we must continue to educate ourselves in order to educate our students. This book hold information that we must have if we want to be effective teachers. Amazon got this book to me in three (3) days. I ordered this regular standard mail and it came so fast. Book was in wonderful condition, because sometimes going through the mail things can get messed up. I am pleased with amazon.com and with the book.
GREAT BOOK by .. A.Teach (St. Paul, MN)
Great material, helpful information. It is a somewhat heavy read, but that is to be expected with the material it is covering. My only complaint would be that the paper the pages are printed on is thin and prone to getting bent etc.
Related Search : edition , difficulties 3rd , assessing correcting  |
Author : Judith A. Beecher
Edition : 3
Number of Pages : 800
Publisher : Addison Wesley
List Price : $138.67
Amazon Price : $64.70
Used Price : $65.05 |
Product Description These authors have created a book to really help students visualize mathematics for better comprehension. By creating algebraic visual side-by-sides to solve various problems in the examples, the authors show students the relationship of the algebraic solution with the visual, often graphical, solution. In addition, the authors have added a variety of new tools to help students better use the book for maximum effectiveness to not only pass the course, but truly understand the material. Customer reviews Good examples by .. Jerry (AR USA)
This is a good textbook on college algebra. The examples that it provides for the problems in each section are easy to follow and understand.
It is just like brand new. by .. Vinh Duong ()
The product came on time and it turned out to look just like a brand new book. Although the book cover wasn't in good condition, it doesn't bother me much because the inside of the book is what counts.
Fantastic Deal for College Algebra Book!! by .. Penny Riser ()
Finding the College Algebra 3rd edition on Amazon was a fantastic deal. The used book was in great condition with no defects or writing in the book. It also a fantastic buy. It saved us half the cost of a new book. It was a simple process and only took a week to get the book in the mail. I would recommend this to anyone who needs to find a college book at a great price.
great content by .. Math Guru In Training ()
Love the amount of real world applications that come with this book. This book is precise and to the point. Book is designed to go at a fast pace, if you were to work out problems in this book on a daily basis for a couple hours , you would finish the book with ease in about 2 and a half weeks. This book is the easiest read I have encountered as far as math books go. Im definitely sticking with these authors as far as the rest of my math courses go. I would definitely recommend this book to anyone.
Great book and self-explanatory by .. Verena M. Mullins (Charleston, WV United States)
I used this book for an online class with little to no teacher support and was able to make it all the way through with an A. The examples are great and the descriptions easy to understand. This is a wonderful textbook.
Related Search : beecher penna , bittinger series , college algebra
Author : Peter D. Easton
Edition : 3rd
Publisher : Cambridge Business Pub.
Amazon Price : $139.99
Used Price : $96.00 |
Customer reviews Excellent Book by .. Mark A. Glenn (Detroit, MI)
This was the text used for the MBA foundation course in financial accounting and reporting I took in Fall Term 2008. Eason et al wrote a user friendly book that built on previous chapters and provided excellent examples. The exercises at the end of each chapter reinforced the concepts contained within the chapter. I found the book easy to read and useful for someone with no previous accounting background. I just wished the instructor ordered the student solutions manual for the text. I hope Amazon can get the solutions book so I can purchase it. I plan on keeping this textbook on the shelf to use again for future accounting courses.
Related Search : mbas 3rd , edition , financial accounting  |
Author : Robert F. Blitzer
Edition : 3
Number of Pages : 1152
Publisher : Prentice Hall
List Price : $149.33
Amazon Price : $108.99
Used Price : $95.20 |
Product Description KEY MESSAGE: The Blitzer Algebra Series combines mathematical accuracy with an engaging, friendly, and often fun presentation for maximum student appeal. Blitzer’s personality shows in his writing, as he draws students into the material through relevant and thought-provoking applications. Every Blitzer page is interesting and relevant, ensuring that students will actually use their textbook to achieve success! KEY TOPICS: Variables, Real Numbers, and Mathematical Models; Linear Equations and Inequalities in One Variable; Linear Equations in Two Variables; Systems of Linear Equations; Exponents and Polynomials; Factoring Polynomials; Rational Expressions; Basics of Functions; Inequalities and Problem Solving; Radicals, Radical Functions, and Rational Exponents; Quadratic Equations and Functions; Exponential and Logarithmic Functions; Conic Sections and Systems of Nonlinear Equations; Sequences, Series, and the Binomial Theorem. MARKET: for all readers interested in algebra. Customer reviews Excellent seller by .. V. MCCOY (USA)
This book was A++++ it came as promised and was in excellent condition. Will dfinatly use this seller again.
Related Search : students 3rd , developmental algebra , series  |
Author : Scott Freeman
Edition : 3
Number of Pages : 1262
Publisher : Benjamin Cummings
List Price : $158.67
Amazon Price : $129.50
Used Price : $115.27 |
Product Description Learn Biology by Learning to Think like a Scientist This pioneering text combines research-focused storytelling with the Socratic method to get students to think like practicing scientists. Each page of the book is designed in the spirit of active learning, asking students to apply critical thinking skills as they learn key concepts. Accounts of real researchers designing and analyzing real experiments, carefully punctuated by thoughtful questions and exercises, train introductory students in the process of DOING biology. With input from over 20 student focus groups and an advisory board of expert biology educators, Scott Freeman has refined the Third Edition to fully tap into students' interest, imagination, and learning abilities. The clear writing, lucid illustrations, and active-learning features of previous editions have been strengthened as a result of the meticulous research and revision process conducted with students and the advisory board. New study tools directly address two of the biggest learning challenges for introductory students: finding important information and recognizing whether or not they truly understand a concept.Praised for its sensible use of evolutionary analysis and molecular biology as unifying themes, the new edition has also been thoroughly revised for accuracy, clarity, and currency. The supplements package now includes exciting new BioFlix, the groundbreaking MasteringBiology self-tutoring and assessment system, and more. Customer reviews AWESOME DEAL! by .. Katherine A. Perona (Seattle, WA USA)
I can't believe I got this book for so cheap and the shipping was so fast!! I ordered it a few days before my class began and had the book in time for the first day! Thanks!
book was just as listed by .. K. richardson ()
book was listed as brand new and it was, wrapped in plastic and included the mastering biology cd. i was very pleased with my purchase and free 2-day shipping got it to me very fast!
Confusing, long, and unentertaining  by .. Jen (Boulder, CO)
First of all, Amazon sold this book to me for $65 less than my college bookstore. That's rediculous. Secondly, it came way faster than expected, so I was very pleased! Thanks Amazon.
The book was not worth the money at all though.. I really hate it. It was assigned for an intro to Bio course and the book is extremely confusing and hard to read. So I went back to amazon, and purchased the 5th edition of Campbell Reese & Mitchell's Biology. It is a wonderful book. Oh and I paid $5.00 for it here on amazon, it is in perfect condition, with some highlighting. Even though it is a different book, the publishing company Pearson-Benjamin Cummings is the same for both books. The chapters are set up similarly, just the content is presented a little differently. So just keep that in mind.
Interesting but pointlessly huge by .. Envirodork (College Park, MD)
I bought this book for my BSCI 106 class at the University of Maryland in College Park. Its the newest edition and is pretty much the same as the last edition. It's a good book but the information covered could probably be covered in half as many pages. I wouldn't recommend it for light reading and bedtime stories but it's a perfectly good textbook..
Basic Bio by .. misty6 (md usa)
book and cd were just as ordered. But for many Bio classes you will need (Basic Laboratory Calculations for Biotechnology, ISBN 013223810) for your labs . This book was about $44 new .Shipment was on time.
Related Search : tm 3rd , with masteringbiology , biological science  |
Author : Marilyn Stokstad
Edition : 3
Number of Pages : 288
Publisher : Prentice Hall
List Price : $65.60
Amazon Price : $58.88
Used Price : $40.90 |
Product Description Art History Portable Edition by Marilyn Stokstad offers exactly the same content as Art History, Third Edition but in smaller individual booklets for maximum student portability. The combined six segment set consists of four booklets that correspond to major periods in Western art and two that cover global art. Each book is available individually, making them ideal for courses focused on individual periods. Book 6: Art History: Eighteenth to Twenty-First Century can be used for such courses as: -
Eighteenth-Century Art in Europe and the Americas -
Nineteenth-Century Art in Europe and the United States -
Modern Art in Europe and the Americas, 1900-1945 -
The International Scene Since 1945 Book 1: Art History: Ancient Art Book 2: Art History: Medieval Art Book 3: Art History: A View of the World, Part One: Asian, African, and Islamic Art and Art of the Americas Book 4: Art History: Fourteenth to Seventeenth Century Art Book 5: Art History: A View of the World, Part Two: Asian, African, and Oceanic Art and Art of the Americas Book 6: Art History: Eighteenth to Twenty-First Century Related Search : access code , 18th 21st , 6 |
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